Welcome to the DMC Blog!
Hi all! To all those out there who don’t know me, my name is Deborah Collazo Torrellas. I am an Industrial Organizational Psychologist from San Juan, Puerto Rico and the creator of DMC Consulting. Beyond my professional titles, I am an entrepreneur, a writer, an avid student, and a caring coach. If we’re being honest, I am also a recovering overachiever, a self-care enthusiast and playfulness advocate.
I have always walked the path less travelled. For a long time, I thought that was a bad thing. I told myself: “you should want the corporate job, the 9:00am-5:00pm, the security”. Turns out, I don’t! Turns out, I want my days to look different, I want to create things that don’t exist, and I want to meet people and organizations that challenge the status quo with their work every day.
As a daughter of entrepreneurs, I was raised to value independence, determination, creativity, and innovation. I guess you can say I grew up with the “entrepreneurship gene”. I have been creating businesses since I was 12 when I created the first digital magazine in my family – La Sirenuse – a lifestyle magazine focused on travel and all things luxurious. Since then, I have witnessed and supported my mother in the founding and scaling up of her aquatic therapy business and become an entrepreneur myself. At 22, I opened my first “real” business: a yoga space offering yoga classes and holistic wellness events. I quickly learned what it takes to build and sustain a prosperous business and fell in love with the rush of having your creative passion become a profitable business.
Being the curious working bee I am, I also interned and worked in many small businesses and big organizations that were impacting the communities they served. Time and time again, I saw entrepreneurs struggle with human resources management and the dynamics of a complex system such as an organization. This sparked the question: “how can I support these rock stars who put everything into their businesses in order to provide a much-needed product or service?” The spark became a fire and I learned more about organizations from a psycho- social perspective: Industrial Organizational Psychology.
Today, I support entrepreneurs in the scale up phase identify and eliminate barriers to growth with the science of industrial organizational psychology. I support entrepreneurs in discovering, managing, changing, and leveraging organizational culture to drive and sustain growth and profitability.
In this blog, we will discuss common barriers and growing pains that come up in the scaling up process and provide practical and innovative ideas to sustain profitable growth! Are you encountering a barrier to growth in your business? Let me know and let’s unpack it together!
